Samsung tips Nokia as king of mobile phones

Smartphones are forecast to account for more than half of all mobile phone shipments next year

Samsung is set to become the biggest mobile phone maker in the world this year eclipsing Nokia, which has held the title for 14 straight years.

Samsung will end the year with a 29 percent share of global shipments, up from 24 percent in 2011, according to figures from IHS iSuppli published on Tuesday.

Nokia, which enjoyed a 30 percent share of all shipments in 2011, has seen its market share slide to 24 percent this year, the market analyst said.

The change signals something much bigger than a rivalry between two companies: the mass adoption of smartphones over more basic handsets.

Smartphones made up 47 percent of all mobile phone shipments in 2012, up from 35 percent in 2011, said IHS iSuppli. The trend is set to continue in 2013, when smartphones will make up more than half of all mobile phone shipments for the first time, the company forecast. Smartphone shipments in 2013 are expected to account for 56 percent of the market.

The smartphone market has seen strong growth ever since Apple's iPhone appeared and competitors, led by Samsung, began pushing out competing phones. While Apple managed to dominate the market for the first few years, Samsung has come on strong thanks to big improvements in the Android OS and a mass of phones aimed at all sectors of the market.

Together, Samsung and Apple accounted for just under half of the entire smartphone market. Their nearest competitors were Nokia, HTC and Research In Motion, which each had a 5 percent share, said IHS iSuppli.

Whether Nokia can claw back market share depends in a large part on the success of Windows Phone 8. The company chose not to adopt Google's Android OS and opted for one of its own -- a strategy that failed and meant it missed out on much of the early growth in the smartphone sector.

Now it's allied itself with Microsoft and is one of the software company's key partners in rolling out Windows Phone 8. The OS has received a positive response from critics and the number of apps available for the platform continues to grow, but it's still too early to tell how successful it will become.

The coming year will also be an important one for Research In Motion, which will relaunch its BlackBerry OS with new handsets on Jan. 30.

Overall, IHS iSuppli said the global mobile phone market saw shipments of 1.4 billion handsets in 2012, up just 1 percent from 2011. Total smartphone shipments jumped from 483 million to 654 million handsets.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags mobilesmartphonesNokiaApplehtcconsumer electronicsresearch in motionSamsung Electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?