Dell scraps Android smartphones in favour of Windows 8 tablets

The company’s VP of global operations says the Android smartphone ecosystem needs a lot of investment in order to be really successful

Dell doesn't plan on returning to the Android smartphone market any time soon, announcing that it will focus instead on creating Windows 8 touch-enabled computers and tablets.

The company's VP of global operations, Jeff Clarke, spoke at the Dell World conference in Texas this week, saying the Android smartphone ecosystem needs a lot of investment in order to be really successful. With Android, Google and Amazon sell devices at no profit margin, or at a loss, only to make up for it in advertising or content revenues.

But purely as an Android manufacturer, with low margins on such devices, there wasn't enough in the business for Dell it seems. Last year, Dell axed its Streak lineof Android devices in the U.S., though some versions of the devices were still available in Asia for a limited period after that.

We've been really clear about smartphones we're not going to do smartphones. We're not going to be in the smartphone hardware business, Clarke said. We're going to provide smartphone solutions, we're going to be the preferred BYOD provider of solutions in the marketplace.

What the Windows 8 future holds

Windows 8 will instead be Dells focus, specifically for touch-enabled devices. We believe Windows 8 brings a lot to the tablet market. It allows us to put tablets in the hands of our customers with a form and a set of management tools they are very used to using, Clarke said.

In the current lineup, Dell has an XPS 12-inch convertible Ultrabook running Windows 8 that starts at $1,200, an XPS 10-inch tablet running Windows RT starting at $500 and a Latitude 10-inch tablet running Windows 8 Pro, starting at $650 after several savings.

Dell's Windows 8 and Windows RT tablets are in line with Microsoft's own line of Surface tablets, which have not been selling very well, according to analyst estimates. Microsoft is on track to sell some 500,000 Surface RT tablets in the December quarter, below expected sales of up to 3 million. Staples stores have started selling Surface tablets, a move that seems intended to boost sales figures for the device.

Dell is currently the number three PC manufacturer after HP and Lenovo, according to IDC figures, but the companys shipment slipped 14 percent year on year. Its revenues also dropped 11 per cent year on year.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonestabletsGoogleAndroidoperating systemsDellsoftwareWindowshardware systemsconsumer electronicsWindows 8

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments

Father’s Day Gift Guide

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?