Metaio hopes to simplify creation and upgrade of augmented reality apps

Users of Metaio Creator can now upgrade their apps via a cloud-based platform

The latest version of Metaio's development tool Creator will make it easier to add new content to augmented reality, thanks to the company's cloud platform.

Augmented reality allows computer-generated content to be superimposed over a live camera view of the real world. For example, an application can add virtual signs showing where buildings are or add extra content on top of ads in magazines or onto products themselves.

To help non-programmers develop augmented reality applications, Metaio has introduced Creator, which allows apps to be created using a drag-and-drop interface.

The result can be exported to native apps on Android or iOS, or launched directly in the Junaio mobile AR browser, Metaio said.

Version 2.5 of Creator includes Metaio Cloud, which allows content to be swapped and pushed to users in real-time without having to worry about updating and resubmitting apps, according to Metaio.

Metaio isn't the only vendor to rely on a cloud-based service to improve augmented reality applications. Earlier this year Qualcomm announced a cloud-based image recognition feature for its Vuforia SDK, which is also used to develop augmented reality applications.

The underlying technology used by Metaio and Qualcomm's respective platforms work by recognizing images.

The new version of Metaio Creator also has an updated user interface.

Metaio Creator version 2.5 is available to download for Mac OS X or Windows, and users can choose between either a limited free version or a full version that costs US$530.

When augmented reality was over-hyped two years ago interest in it waned, but it now seems to be making a comeback.

The growing interest was underlined at Metaio's insideAR conference earlier this year in Munich. The event attracted approximately 500 participants, which was twice as many as last year, the company said at the time.

Metaio is based in Munich and has worked with companies like IKEA, Macy's, BMW, Universal Pictures and Adidas.

Send news tips and comments to mikael_ricknas@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Metaiomobile applicationsAndroid OSconsumer electronicssmartphonesAndroidmobile

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?