Apple's iTunes 11 adds evidence to 2013 launch of 'iRadio' music streaming service

Research firm believes Pandora, Spotify competitor will be unveiled by Apple next year

Apple is planning to launch a new iTunes music streaming service called 'iRadio' in 2013, according to new reports.

BTIG Research came to the conclusion that Apple has been working on a new service that aims to take on Pandora and Spotify following interviews with industry executives and last week's launch of iTunes 11.

iTunes 11 saw the introduction of a new dedicated Radio button, which hints that Apple is working on improving its radio offerings. BTIG analyst Richard Greenfield said: "Apple's iTunes 11 has made the current generation "Radio" product far more prominent, adding it to the horizontal feature bar that runs across the top of the screen."

"While the service underlying that Radio button is unappealing to most consumers today, we believe the radio service can easily be updated to incorporate the functionality we envisioned in our October blog post," Greenfield continued. "We continue to believe an iRadio product is critical for Apple to create a local advertising/commerce strategy, tying together Maps, Passbook, Siri and a new music service (which we are calling iRadio for now.)"

In the October blog post, BTIG research wrote: "We expect Apple's iRadio to be vastly superior to Pandora because Apple is unwilling to settle for compulsory music licenses. Instead expect iRadio to seek direct deals with labels at premium rates enabling iRadio to offer a superior feature set including a global solution (sites like Pandora are limited to the US), increased skips (compulsory licenses limit skips to six per hour) and maybe most importantly, extended caching so that wireless dead-zones are no longer a problem whether driving, flying, or underground."

In 2009, Apple confirmed its acquisition of streaming music site Lala, which it later shut down, fuelling speculation that the company is planning to use the Lala platform to launch its own service.

It was rumoured that Apple would introduce its radio service alongside the iPhone 5 and iTunes 11 at its 12 September special event. But, reports suggest that Apple was forced to delay iRadio's debut following problems with the negotiations with Sony/ATV.

[Via CNET]

See also:

Analyst: Apple to launch Apple Television, Retina MacBook Air, new radio service and more in 2013Apple mulls licensing radio streaming service, report says Microsoft's next Xbox is one year away, report claims How to restore the sidebar in iTunes 11 iPhone 6 rumour rollup for week ending 30 November Apple's future wireless charging system revealed in new patent application Pandora, royalty collection service wrangle over musicians' fees

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags iPadsmartphonestabletsAppleiPhonehardware systemsconsumer electronicsBTPandoraSpotify

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ashleigh Allsopp

Macworld U.K.
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?