HP may offer free analytics service with Autonomy technology

HP is considering a free 'Google-like' service based on Autonomy's IDOL technology

While it continues to wrestle with an accounting scandal at its Autonomy business unit, Hewlett-Packard has revealed it may use some of the company's technology to offer a free online analytics service.

The service would be based on Autonomy's IDOL (Intelligent Data Operating Layer) technology, used to process and analyze large amounts of structured and unstructured data, such as images, audio and video clips, to uncover patterns and trends.

HP has shown how the technology can be used to analyze content from news broadcasts and social networking streams to see, more or less in real time, what people are talking about and how they feel about those topics, although it also has many other uses.

HP mentioned the idea of a free service during a webcast it held for customers on Wednesday to assure them it plans to keep investing in the Autonomy product line. A day earlier, HP said it would take a massive accounting charge due to alleged fraud that inflated Autonomy's value before it bought the company.

One customer asked if HP could make IDOL available to researchers, on a philanthropic basis, for use in areas such as the life sciences and weather forecasting.

"One area we're thinking about is delivering IDOL as a free service in specific areas, similar to the way you go to Google today and do a search. You'll be able to go to a website with an IDOL feature where people can go and do some basic searches, with some basic unstructured data management around it," George Kadifa, the executive vice president in charge of HP software, said on the webcast.

"Some of our deep technologists want to do that because it broadens the concept of IDOL, not just across life sciences and social issues, but it provides ... an element of social responsibility and value that we want to provide in the marketplace," he said.

HP is still "very early in the process" of thinking about this, he emphasized.

Indeed, HP probably has other priorities on its mind at the moment. It has asked the U.S. Securities and Exchange Commission and the U.K.'s Serious Fraud office to investigate "serious accounting improprieties" that it says inflated the value of Autonomy before it bought the company.

It also has work to do in deciding on a road map for Autonomy's more than 50 products, and in integrating some of the technology with HP's own software.

Still, Whitman suggested she is open to the customer's idea. "I share your vision of what IDOL should do," she said.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicesapplicationssoftwareinternetHewlett-Packardbusiness intelligence

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?