Google Maps in China plummets in usage with Apple iOS upgrade

Google's market share in China has been on the decline since shutting down its search engine for the country

Google's mobile maps product saw its market share in China decline by close to 50 percent in the third quarter due to Apple switching to its own maps product for its iOS 6 upgrade, according to a Beijing-based research firm.

At the end of the third quarter, the company's market share fell to 9 percent, making it the sixth largest vendor in China's mobile maps sector, according to Analysys International. This marked a major fall from the second-place spot it held in the previous quarter when its market share was at 17.5 percent.

The decline largely stems from Apple's September upgrade to its iOS operating system, which removed Google maps and replaced it with Apple's own mapping product for China, according to Yi Jingxue, an analyst with Analysys International.

"In September, once users made the change to the new iOS, Google lost a lot of users," she said.

Google's popularity in the country has been on the decline since 2010, when the company decided to shut down its search engine at the Chinese domain google.cn following disputes with the Chinese government over censorship. The company's global search engine, along with Gmail and Google Maps, still remain available online in the country. However, access to the products can be either slow or blocked, due interference from Chinese censors.

"The user experience on Google Maps hasn't been very good," Yi said. "This has driven away many of the company's partners to use other mapping products."

To continue operating Google Maps in China, the company last year had to apply for a state license from the Chinese government, or face penalties. Google said Tuesday it is still in discussions with Chinese authorities about how it can offer a maps products in China.

At the top of China's mobile maps market is AutoNavi, which also provides the map data for Apple's iOS 6 app, according to Analysys International. AutoNavi was one of the first companies in China to provide mobile maps, and had a 25.9 percent share of the market in the third quarter. Baidu, China's largest search engine, was second with a 19.1 percent share.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileinternetGooglesearch enginesmobile applicationsbaidu

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?