Apple loses tablet market share to Android

Android surges while consumers wait for new iPads

Apple has seen its tablet market share decline during the third quarter of the year to Google Android rivals.

The iPad maker has seen its share in the tablet market drop 15.1 percent to 50.4 percent, according to IDC. The charge of Android tablets was led by Samsung and Amazon with the former shipping 5.1 million tablets during the quarter.

Although Apple saw a drop in its market share, IDC puts this down to, in part, consumers waiting for new versions of the iPad including the highly anticipated iPad mini.

Tom Mainelli, research director of tablets at IDC said: "We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad mini. Now that the new mini, and a fourth-generation full-sized iPad, are both shipping we expect Apple to have a very good quarter."

The tablet market grew 49.5 percent year on year, with the top five non-Apple vendors all seeing an increase in shipments. Samsung saw a 325 percent growth while Asus, which makes the Google Nexus 7, saw a growth of 243 percent.

"However, we believe the mini's relatively high $329 (£269) starting price leaves plenty of room for Android vendors to build upon the success they achieved in the third quarter." added Mainelli.

Tablets will no doubt be a popular gift this Christmas and adding into the mix are a shed load of Windows 8 tablets including Microsoft's own Surface.

Follow Chris Martin and @PCAdvisor on Twitter.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags business issuesGoogleAppleIDC

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Martin

PC Advisor (UK)
Show Comments

Essentials

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?