Asus expects to ship at least 10 million tablets in 2013

Tablets sales for the company saw major growth in the third quarter

Taiwanese PC maker Asus saw major growth in its tablet shipments in the third quarter with the launch of Google's Nexus 7, and projects the shipments will reach at least 10 million units next year.

In this year's third quarter, Asus saw its tablet shipments reach 2.3 million, more than the number of tablets shipped in the previous three quarters combined, according to the company's earnings presentation on Tuesday.

During the third quarter in July, Asus and its partner Google launched an Android tablet called the Nexus 7, with the starting price of US$199. This put the device's price lower than Apple's iPad and on par with Amazon's Kindle Fire.

Asus CEO Jerry Shen said in an earnings webcast that sales of the Nexus 7 were "very good" and increasing, without elaborating. Google on Monday announced it would start selling a 32GB version of the Nexus 7 for $249, and it will also offer a $299 model with 3G capability.

In addition to partnering with Google, Asus last week also launched Windows 8 devices, including its VivoTab RT tablet. In the fourth quarter, the company projects tablet shipments will reach 2.6 million, bringing total shipments in the year to about 6.3 million.

That growth in tablet shipments is expected to continue into 2013. "I think 10 million [tablet shipments] is a conservative target," Shen said in the webcast.

Apple's iPad has continued to dominate the tablet market. But in the third quarter, Android tablets saw their worldwide market share grow to a record 41 percent, leaving Apple's iPad with a 57 percent share of the market, according to research firm Strategy Analytics.

For Asus, the Nexus 7 has helped turned the company into a larger "second tier" tablet vendor behind Apple, said Neil Mawston, an analyst with Strategy Analytics. "The Nexus 7 has given Asus an upward spike [with their shipments], giving it more devices, and more distribution," he added.

In the future, tablet sales will also rise as consumers and business users move away from laptops and toward tablets and hybrid devices, Mawston said. "That's going to open a large opportunity," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsofttabletsbusiness issuesGooglefinancial resultshardware systemsAndroid tabletsAsustek Computer

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?