Queue greets Microsoft's Surface in Silicon Valley

In the heart of Silicon Valley, a queue greets Microsoft's new tablet

Microsoft's Surface attracted a line of about a hundred people when it went on sale Friday morning in Palo Alto, California.

The line outside the Microsoft Store at the Stanford Shopping Center, the closest Microsoft-run full-time retail outlet to San Francisco, began forming about six hours before the store opened.

First in line was Matthew Dien, who said he made a two-hour journey from Sacramento to be among the first on the U.S. West Coast to buy the tablet computer.

"I'm very excited about it," he said. "It's Microsoft's very first hardware and they are coming up against Apple. I've always liked Windows products and so I was very excited when I heard they were coming out with hardware."

Dien left the store about 30 minutes after it opened with a new Surface in his hands.

Most of those in line appeared to be waiting for the Surface and not Windows 8, which also went on sale Friday. There's less buzz for the new operating system, likely because many would-be users can download copies from Microsoft.

Microsoft offered a sweetener to those willing to queue: a yearlong subscription to the Xbox Music Pass worth US$100 for the first 100 customers who made a purchase.

The Surface, Microsoft's first attempt at its own tablet brand, costs $499 and runs Windows RT.

Unlike other versions of Windows, which are written to run on the x86 architecture of Intel and AMD processors, Windows RT runs on chips from Intel rival ARM. That means Surface and other Windows RT tablets can take advantage of the lower power consumption of ARM chips, but users will initially face a narrower software selection.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsofttabletshardware systems

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?