boosts social analytics options in strike at Oracle

Customers of's Marketing Cloud can now tap social analytics from 20 partners said Friday that it has significantly expanded the social analytics options available to customers who use its Marketing Cloud, in its latest move in an ongoing arms race with Oracle to offer businesses the best tools for mining the social Web.

Marketing Cloud users can now tap social analytics offerings from 20 partners from a single dashboard, according to Partners involved include Klout, Kred, OpenAmplify and Trendspottr. had already acquired social analytics vendor Radian6 as well as social marketing software vendor Buddy Media for the Marketing Cloud offering.

Rival Oracle has made similar moves with the purchase of Vitrue, Collective Intellect and Involver.

Both companies have positioned themselves as able to provide customers with an integrated stack for marketing, but's announcement Friday seems bent on telling customers that their options remain flexible even after buying into its platform.

It could also amount to an olive branch by to the partners involved, some of which may have grown wary of the vendor's aggressive push into social analytics.

In general, social analytics vendors are after the same thing: providing tools that help companies figure out what their customers are saying about products and services, quickly respond to complaints, and put together targeted marketing campaigns through social media.

As part of its announcement Friday, is introducing a new pricing model based on credits. Marketing Cloud's basic edition pricing begins at US$5,000 per month and includes 1,000 "partner credits." Customers who want more partner credits can buy blocks of 10,000 for $100 per month. is expected to discuss the news further during an event in New York later Friday.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags cloud computinginternetOracleSalesforce.combusiness intelligencesoftwareanalyticsapplicationsCustomer Relationship Managementdata miningInternet-based applications and servicesVitrueBuddy MediaInvolver

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?