.xxx to launch porn search engine

Search.xxx is intended to give porn fans a streamlined, private search experience

The company behind the .xxx top-level domain plans to launch a search engine in an effort to drive more traffic to .xxx websites and give pornography fans a more satisfying search experience.

ICM Registry, which operates the 9-month-old .xxx TLD, is scheduled to launch Search.xxx on Thursday, said Stuart Lawley, ICM's CEO. The new search engine will give users a more streamlined searching process, help protect them from viruses and malware and help guard their privacy, he said.

The search engine has cataloged 21 million webpages from .xxx sites, he said. "It's porn, only porn, all porn," he said. "There's as much porn there as anyone would need, I'd imagine."

Lawley touted Search.xxx because the .xxx TLD scans each website there for viruses and malware every day using McAfee security products. Some porn websites on other TLDs have been notorious for infecting users' computers with malware.

In addition, Google, in recent algorithm changes to its search engine, has ranked many porn sites lower, with some porn sites falling off the first page of results in favor of pages with definitions of sex terms or news articles, Lawley said. "Google, in their wisdom, has decided that's more relevant to what their customers are looking for," he said. "The adult industry is feeling a little bit deranked by the major search engines."

How Haiku is building a better BeOS

What's your idea worth? Building a social knowledge market with Barter

AmigaOS 4 developer interview: Why it endures and what the future holds

Syllable OS: Creating a better desktop operating system

Open Source Spotlight - OpenStack: Building a more open Cloud

The search engine may also protect users' privacy, he said. Some Web browsers, including Chrome and Safari, are integrating search into the address bar field, and autocompleting the results based on a user's past browsing history. That could be a problem for a porn fan when someone is looking over his shoulder, Lawley said.

"Porn is very personal," he said. "You may have been looking for Brazilian midget transsexuals, and you're sitting there at home with your kid or your wife saying, 'Let's go on a holiday to Brazil,' and the next thing, it's suggesting Brazilian midget transsexuals from your previous Google search history."

ICM's goal is to provide a clean and quick search experience, he added. One group of free porn video sites on .com offer "an absolute assault on your senses," he said, with pop-under webcam services, large ads on the main page, multiple videos running, and sometimes, chat services starting up.

"A lot of customers found that they were so overwhelmed by what they were seeing, they just sort of snatched and grabbed any video that was there to get away from this madness," he said. "We have no ads, no videos, nothing on the search engine itself, so people can take a sort of calm and steady look at deciding what it is they want to select."

After searchers find what they're looking for and click through to an adult site, "then, yes, the assault on your senses will begin," Lawley said.

ICM promised a search engine when it received permission to launch the .xxx TLD. The top-level domain has 240,000 names registered since it launched last December. About 80,000 of those are defensive registrations to protect trademarks, Lawley said.

The company's original forecast in its 2004 application to the Internet Corporation for Assigned Names and Numbers (ICANN) for the .xxx TLD had 125,000 names registered in the first five years of .xxx, Lawley said.

ICM plans to launch a micropayments system early next year, in an effort to combat porn piracy, Lawley said. Paying US$30 for a monthly subscription to a porn website is "yesterday's business model," he said. "Even Netflix is only $7.99 a month."

The micropayments service will allow customers to pay less than $2 for a single video clip, similar to iTunes, he said. People want to buy smaller amounts of porn from multiple sources, he said.

Grant Gross covers technology and telecom policy in the U.S. government for The IDG News Service. Follow Grant on Twitter at GrantGross. Grant's e-mail address is grant_gross@idg.com.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Grant Gross

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?