Twitter to certify third-party apps for businesses

The Twitter Certified Products Program will certify apps in three areas: Engagement, Analytics and Data Reseller

On the heels of controversial changes to its developer platform, Twitter is debuting a certification program for third-party business applications that the company deems particularly good and useful.

Through its new Certified Products Program, Twitter will evaluate third-party applications built for its microblogging site that are designed to help businesses better engage with and understand customers.

The launch comes just weeks after Twitter announced that the next version of its API (application programming interface) includes changes designed to encourage external developers to create applications for businesses that use Twitter, in areas like social CRM, data analytics and social influence ranking.

At the same time, the new Version 1.1 of the Twitter API introduces changes and restrictions aimed at discouraging developers from building "traditional" Twitter front-end client and syndication applications for consumers.

The new API, unsurprisingly, has triggered loud complaints from developers whose current applications are being negatively impacted by the new rules, although the tension between Twitter and these developers isn't new. Twitter officials have been indicating the change of direction for its developer platform since at least early 2011.

Thus, the launch of the Certified Products Program is in line with Twitter's strategy to promote the creation of applications for businesses. "With this program, we've identified areas where we see huge demand for innovation on Twitter's platform," wrote Twitter's Seth Bindernagel in a blog post.

At launch, Twitter is awarding certifications in three areas, which it calls Engagement, Analytics and Data Reseller. Overall, the applications in these categories are designed to help businesses monitor, filter, aggregate, analyze and act upon Twitter posts and trends that are relevant to them, such as negative mentions of their products or brands.

Twitter will use a variety of criteria to evaluate the applications submitted for review, but the main consideration is whether an application helps businesses use Twitter more successfully.

Other criteria include that the application not duplicate functionality Twitter already provides natively, that it bring Twitter into new or underserved markets, and that it pursue an opportunity with a potentially "significant impact."

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?