Yahoo hires former Amazon executive Kathy Savitt as new CMO

The appointment is one of the first major appointments by new CEO Marissa Mayer

Yahoo said Tuesday that Kathy Savitt, former founder and CEO of social commerce company Lockerz, is joining the ailing Internet company as chief marketing officer, responsible for all worldwide marketing and branding.

Savitt will join the company on Sept. 14 and will report directly to Yahoo's new CEO Marissa Mayer. In a message on Twitter, Mayer said she was "so excited to have landed Kathy Savitt as our new CMO at Yahoo!."

Yahoo said recently that Mayer, who took charge in July, is reviewing the company's business strategy, which could lead it to change its plans to return to shareholders after tax cash proceeds from a deal with Alibaba Group. The announcement prompted speculation that Yahoo may keep the money to use it for acquisitions and product development.

 

Savitt's extensive experience in "building and refining well-loved consumer brands like Amazon, American Eagle Outfitters and Lockerz will be incredibly valuable as we define Yahoo!'s future," Mayer said.

A consumer, retail and technology executive with experience in strategic product development and marketing, Savitt was, before founding Lockerz, the executive vice president and CMO of American Eagle Outfitters. She has also held senior leadership roles at Amazon.com and was president of MWW Savitt, where she consulted with Fortune 500 clients across the globe, Yahoo said in a statement.

Mayer, a former high-profile Google executive, was in charge of Google's Local, Maps and Location products, leading to expectations that she would boost product development at Yahoo. The company reported revenue and profit in the second quarter that was slightly lower than in the same quarter a year earlier.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?