Volkswagen uses iPads to sell in showrooms

Staff can show off a wider range of options

Volkswagen has launched its "digital showroom" iPad app in the UK to "close the gap between the on- and off-line worlds".

The car manufacturer said 2,000 iPads are being distributed across its UK showrooms to equip staff with a range of web tools that will enable them to offer buyers the same experience in a retail showroom as they would find on the Volkswagen website.

The app will allow staff to showcase more models, specs and equipment than would be possible in even the largest outlets. The app was designed by agency Tribal, which previously designed Volkswagen's iPhone app.

Rod McLeod, Volkswagen UK head of marketing, said: "We have an incredibly large and diverse model range and it's simply not possible to display all these vehicles, even in a large showroom.

"Using this technology allows our staff to bring the range to life, giving great representations of colours, interior trims and alloy wheels for example. This is a really useful tool in the buying process."

Potential customers are able to use the iPads in the showroom to see what is available either on their own or with a sales executive.

In 2009 Volkswagen UK signed a five-year IT outsourcing deal with Tata Consultancy Services .

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Antony Savvas

Computerworld UK
Show Comments

Brand Post

Bitdefender 2019

Shop safely with our award-winning security solution. Protect yourself this Black Friday and get the exclusive Black Friday discount for Bitdefender 2019!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?