Salesforce.com app lets companies build online communities

Companies can use the new Salesforce Communities to build sites for customer service and marketing campaigns

Salesforce.com plans is about to announce a new application that lets companies create enterprise social networks where they can interact with customers and partners.

Salesforce.com already offers Chatter, an application for building social networks where employees can collaborate internally. The new Communities application uses the Chatter technology to create external-facing networks.

"Salesforce Communities lets you bring together customers, partners and employees into one or more communities," said Doug Bewsher, senior vice-president of Chatter.

These external networks can be set up for various purposes, including as customer service hubs, as marketing sites for promoting products or events, and as partner sales support communities.

A company needs to have a Salesforce.com license to set up a community, but the other participants don't need to be Salesforce.com customers.

Through integration with Salesforce.com's core CRM (customer-relationship-management) system, Salesforce Communities lets users capture data from the social networks and add it to existing CRM files to help generate sales leads, improve customer support and involve product development teams, for example.

Like all Salesforce.com applications, Salesforce Communities is a Cloud-based service.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?