Copyright removal requests to affect Google search ranking

The goal is to reward sites that use content to which they're legally entitled

When assigning search result rankings, Google will now take reports of copyright violation into account.

The goal is to give better placement to sites that publish content they either own or have legally licensed, and penalize those that use content without permission, the company said in a blog post on Friday.

To gauge how well websites meet this criteria, Google will look at how often the sites have been validly reported to it as violating copyright. The main method of reporting a violation is through a removal notice, in which a copyright holder requests that a site be taken out of Google's search results.

"Sites with high numbers of removal notices may appear lower in our results. This ranking change should help users find legitimate, quality sources of content more easily," wrote Amit Singhal, senior vice president of engineering at Google.

It's the latest of more than 200 "signals" Google uses to rank websites. Google decided to add it to the search algorithm mix at this time because Google now receives considerably more copyright infringement notices than it did two years ago, reaching a critical mass that makes it a relevant data set for search rankings.

"Since we re-booted our copyright removals over two years ago, we've been given much more data by copyright owners about infringing content online. In fact, we're now receiving and processing more copyright removal notices every day than we did in all of 2009 -- more than 4.3 million URLs in the last 30 days alone," he wrote.

Of course, Google has also been on the other side of this debate almost since its founding, and continuing to this day. It has been sued multiple times over the years for copyright violation by a variety of prominent companies, including book, newspaper and magazine publishers; photographers and graphic artists; and film and television production companies.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?