Boingo Wireless acquires Cloud Nine for ad-funded Wi-Fi access

The service provider sees ad-sponsored free Wi-Fi access becoming more common in the future

Wi-Fi service provider Boingo Wireless has acquired Cloud Nine Media, which offers ad-supported access to Wi-Fi hotspots, it said on Wednesday.

Boingo didn't announce any financial details of the deal, but said the reasoning behind it is that sponsored Wi-Fi access is a growth area and by acquiring Cloud Nine it gets the necessary know-how and technology to take advantage of that opportunity.

Cloud Nine's network consists of 6,000 locations, including 4,500 hotels, 475 restaurants and 8 airports in the U.S. and Canada.

In exchange for accessing one of Cloud Nine's locations for free, users are first connected to a start page that shows who the sponsor is and after clicking on the connect button they have to watch an ad before being able surf, according to demos shown on Cloud Nine's website.

Google, AOL, Amazon and Symantec are among the companies that have advertised on Cloud Nine's network. Campaigns can be targeted by venue type, audience segment or location, according to Boingo.

The concept of sponsored networks isn't new for the Wi-Fi service provider. In June, Boingo announced that New Yorkers would be able to access its network of hotspots for free thanks to a deal with Google.

For users that don't want to sit through ads, Boingo offers unlimited Wi-Fi access for US$9.95 per month in North and South America. Its network consists of approximately 500,000 hotspots across the world.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?