Yammer lets organizations measure emotions in enterprise social networks

It has partnered with a vendor that specializes in 'sentiment analysis'

Yammer is adding functionality to its cloud-based enterprise social networking (ESN) software that lets organizations gauge the types of emotions expressed in employee posts.

The new capability will be provided via an integration with Kanjoya, whose Crane software is designed to identify and analyze "sentiment" in text, Yammer said on Thursday.

Yammer customers who sign up for this feature will have a new Crane dashboard in their Yammer admin console that will describe the prevalent mood in reactions from employees in the ESN about specific topics.

For example, after a change in health benefits is announced, a company can use Yammer's Crane dashboard to find out what type of reception the news has received among staffers.

This partnership is a good move for Yammer, said Rob Koplowitz, a Forrester Research analyst. "As enterprise social networks grow, the ability to separate signal from noise becomes increasingly critical," he said via email. "This gives Yammer customers better ability to locate and tune into critical conversations."

The Crane dashboard also lets Yammer administrators slice and dice the analytics data to see how reactions vary among employees in different locations or in different departments.

The Crane software distinguishes among as many as 80 different emotions and lets administrators search for keywords in the analytics data, plot graphs, generate word clouds and identify the influence exerted by different ESN participants.

Companies that use the Enterprise version of the Yammer system can sign up now for a free, 30-day trial of the Crane functionality.

Yammer was recently acquired by Microsoft for US$1.2 billion and became part of the software giant's Office Division. It's expected that Yammer's software will be gradually integrated with a variety of Microsoft products, including Lync, the Office productivity applications and the Dynamics enterprise business applications. A level of integration already exists between Yammer and SharePoint, although that integration will most likely be deepened as well.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Bitdefender 2018

Roam freely in the digital world. Critically acclaimed performance and security at your fingertips.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?