Yammer lets organizations measure emotions in enterprise social networks

It has partnered with a vendor that specializes in 'sentiment analysis'

Yammer is adding functionality to its cloud-based enterprise social networking (ESN) software that lets organizations gauge the types of emotions expressed in employee posts.

The new capability will be provided via an integration with Kanjoya, whose Crane software is designed to identify and analyze "sentiment" in text, Yammer said on Thursday.

Yammer customers who sign up for this feature will have a new Crane dashboard in their Yammer admin console that will describe the prevalent mood in reactions from employees in the ESN about specific topics.

For example, after a change in health benefits is announced, a company can use Yammer's Crane dashboard to find out what type of reception the news has received among staffers.

This partnership is a good move for Yammer, said Rob Koplowitz, a Forrester Research analyst. "As enterprise social networks grow, the ability to separate signal from noise becomes increasingly critical," he said via email. "This gives Yammer customers better ability to locate and tune into critical conversations."

The Crane dashboard also lets Yammer administrators slice and dice the analytics data to see how reactions vary among employees in different locations or in different departments.

The Crane software distinguishes among as many as 80 different emotions and lets administrators search for keywords in the analytics data, plot graphs, generate word clouds and identify the influence exerted by different ESN participants.

Companies that use the Enterprise version of the Yammer system can sign up now for a free, 30-day trial of the Crane functionality.

Yammer was recently acquired by Microsoft for US$1.2 billion and became part of the software giant's Office Division. It's expected that Yammer's software will be gradually integrated with a variety of Microsoft products, including Lync, the Office productivity applications and the Dynamics enterprise business applications. A level of integration already exists between Yammer and SharePoint, although that integration will most likely be deepened as well.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?