Google acquires social media marketing firm Wildfire

Wildfire helps companies manage their social media campaigns

Google has acquired Wildfire Interactive, a social media marketing company, aiming to creating new opportunities for its clients to engage with people across all social services, it said Tuesday.

Started four years ago, Wildfire in Redwood City, California, is focused on helping brands optimize their presence across various social networks. It offers a software platform that integrates directly with Facebook, Twitter, YouTube, and LinkedIn.

The terms of the purchase were not disclosed.

A number of technology companies are acquiring startups that will help them offer their customers a way to manage their presence on social networks. Oracle acquired last month Involver whose SML (Social Markup Language) enables developers to create customized marketing applications for social media sites and web campaigns. It announced in May that it was acquiring Vitrue, another social media marketing company. Salesforce.com said in June it was acquiring social media marketing firm Buddy Media in a US$689 million cash and stock deal, as it also expands its social media offering for businesses.

A social presence can complement all marketing campaigns, including search, display, video, mobile, offline ads and more, Google's product management director, Jason Miller said in a blog post. "Businesses around the world--from neighborhood restaurants to major retailers--are embracing social media to share information and forge stronger relationships with their fans and customers," he said.

Wildfire claims to serve some 16,000 customers, including 30 of the top 50 brands, with its nearly 400 employees. "We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing," said company founders Victoria Ransom and Alain Chuard in a blog post.

The current focus will however remain on helping brands run and measure their social engagement and ad campaigns across the entire web and across social services, including Facebook, Twitter, YouTube, Google+, Pinterest, and LinkedIn. "To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers," the founders wrote.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Brand Post

Bitdefender 2018

With determination and drive, you achieve outstanding performance! Get Bitdefender Total Security 2018 Now!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?