iOS users 50% more likely to stick with apps than Android users

App retention figures show iPhone & iPad owners far more likely to use an app more than 10 times

iOS users are more than 50 percent more likely than Android users to stick with an app, according to analyst firm Localytics.

The company was looking into the important issue of app retention - a measure of the stickiness of an app, its ability to suck the user into repeated uses.

Many apps on both iOS and Android are downloaded, used once, then deleted; others merit a handful of goes before falling into disuse. Obviously developers want their wares to join the elite band of apps that occupy an honoured page on the Home screen and get fired up again and again. And this seems to be a lot more likely if you're making apps for iOS than for Android; could it be that Android fans are a fickle lot?

Localytics' research found that 24 percent of Android apps were discarded after a single go, compared with 21 percent of iOS apps; and 17 percent of Android apps got two goes, compared to 12 percent for iOS. At the other end of the scale, just 23 percent of Android apps made it into the all-important 11+ uses category, compared to 35 percent of iOS apps: that's a 52 percent higher retention rate.

(Incidentally, the overall retention rate across all apps show an improvement on last year's figures.)

Read more in Localytics' full report on the subject.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Price

Macworld U.K.
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?