Google+ enterprise version and Flipboard integration on the way, says exec

Enterprise usage represents a fantastic oppurtunity for Google, the executive says at the LeWeb conference

Google has high hopes for its Google+ social network in the enterprise, with a more corporate-friendly version on the way as the company also continues to slowly open up the API to more third parties with Flipboard the latest addition to that effort, a company executive said Tuesday at the LeWeb conference in London.

"We think that the enterprise-use case, everyone from multinational corporations to mum and pop businesses, is a fantastic opportunity for Google and Google+," said Bradley Horowitz, who oversees product management for Google+.

Enterprises can use Google+ as a "virtual watercooler" or small teams can use Hangouts to communicate, according to Horowitz. The latter allows users to video chat with their colleagues.

Companies are already using Google+ for this, but today there is too much configuration involved, Horowitz said.

"I think there is a real market need, and we are focused on it. It is something we definitely going to do," said Horowitz.

A key to the success of any social network is the integration of third-party apps. So far, the Google+ API has had a limited availability for developers, with a handful partners, according to Horowitz.

The latest addition to that list of partner companies is Flipboard, which is a social-network aggregator application that presents content in the shape of a magazine. At LeWeb, Horowitz showed "an early" version of the Google+ integration on an iPad, which raised some eyebrows.

For example, users will be able to view their stream and see information from their circles using the standard Flipboard user interface, according to Horowitz.

Google has more social announcements planned for its I/O developer conference, which takes place June 27-29 in San Francisco.

"I am excited about I/O," said Horowitz, without delving into the details.

So far, 170 million users have upgraded their accounts to enable Google+, the search giant said back in April.

"I don't think we have hit the hyper-growth phase yet ... there are things yet to be launched that will make a dramatic difference in usage," said Horowitz.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?