Why we shouldn’t discount those Apple TV SDK rumours just yet

Just because rumours have been right (if mistimed) in the past doesn’t mean that will be the case for the Apple TV SDK

Although (software development kit) only had one single, lonely, unverified source in the leadup to last week’s Worldwide Developer’s conference, it was easily one of the most exciting. But just because it didn’t come to fruition last week doesn’t mean it will never happen.

Looking back at the Apple rumour mill for the past six or so years, there has been a strong trend of accuracy of upcoming Apple products. Years before the iPhone launched, rumours of Apple moving into the smartphone arena circled the technology media, although the timing was always wrong.

Similarly, the iPad rumours had been floating from before the iPhone launched, which makes sense given that Steve Jobs himself confirmed that the idea for an iPad came before that of the iPhone.

Ultimately, Apple is a company that releases products when it is good and ready (or in the case of MobileMe, well before it should have). Which means that should Apple be working on a platform for developers to make apps for the Apple TV set top box - or rumoured television set - predicting when that announcement will come will be difficult.

But just because rumours have been right (if mistimed) in the past doesn’t mean that will be the case for the Apple TV SDK. That said, it was just a few weeks ago that Apple CEO Tim Cook indicated that they weren’t done working on Apple TV:

“We’ve stayed in the Apple TV product business, and we’re not a hobby kind of company,” he said at the All Things D conference last month.

Couple this statement with the Steve Jobs confession in Walter Isaacson’s biography that he had finally “cracked” the perfect Apple TV:

“It would be seamlessly synched with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”

In other words, we know that there’s something big on the horizon for Apple TV. Opening the platform up to third party developers with an SDK makes sense, and Apple knows it. Not only would it create a new revenue stream for Cupertino, but it would help consolidate Apple’s position as an entertainment service leader in the home.

An SDK would help turn the hobby product into a mainstay entertainment source of the internet generation, and that’s why we shouldn’t rule out the idea just yet…

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nick Broughall

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?