Android tablets beating out iPad in business and IT: Report

A shift is afoot in the global tablet market, IDG Connect's survey data suggests.

Apple's iPad may still be considered the king of tablets in many quarters, but new research data casts a shadow of doubt over how long that will continue.

In fact, a full 44 per cent of first-time tablet buyers in business and IT plan to purchase an Android device in the upcoming 12 months, compared with just 27 per cent planning to go with an iPad, according to a new study from IDG Connect.

"The rise in tablet usage and increasing prevalence of BYOD is set to have a fundamental impact on IT and business over the next few years,” said Kathryn Cave, editor at IDG Connect, in a press release announcing the results. “These findings signify changes in work mobile consumption and market leadership in the tablet arena.”

To conduct its research, IDG Connect recently surveyed 3124 IT and business professionals around the globe.

Seventy-one per cent of respondents said they already own a tablet, and 51 per cent of those reported having an iPad, IDG Connect reported.

For future purchases, though, Android was clearly the preferred choice, with 44 per cent of respondents saying they'd choose a device that uses the Linux-based operating system. Only three per cent of respondents said they'd opt for Windows 8, and 21 per cent said they weren't sure.

The research results are even more interesting when broken down geographically.

In Africa, for instance, 44 per cent indicated they'd choose an Android tablet, compared with only 21 per cent planning to buy an iPad. Similarly, in Europe, only 23 per cent of new buyers said they plan to buy an iPad, compared with a full 49 percent who have set their sights on an Android tablet.

Those in North America and Australia/New Zealand, interestingly, showed the lowest preference for Android tablets, with only 30 per cent of North American buyers and 35 per cent of those in Australia/New Zealand choosing them over iPad.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?