Windows 8 touchscreen devices to be priced higher: Dell

Windows 8 PCs and laptops with touchscreens will cost a bit more to buy, according to Michael Dell

Touchscreen laptops and tablets with the upcoming Windows 8 OS will be priced higher than their non-touchscreen counterparts, according to Dell's CEO, Michael Dell.

Dell will offer a full complement of Windows 8 products when Microsoft launches its new OS, CEO Michael Dell said during the company's quarterly earnings call. The touchscreen Windows 8 products will occupy higher price bands, which could mean higher profit margins for Dell, he said.

"Unlike other Windows transitions, this is a transition where you are going to need a new PC," Michael Dell said, adding that touch capabilities could drive more people to buy Windows 8 tablets and PCs.

Microsoft hasn't provided a release date for Windows 8 but analysts expect its release later this year. Lenovo has said it will sell a ThinkPad tablet with Windows 8 when the OS is launched.

Despite excitement around the touch interface, however, the upgrade cycle to Windows 8 won't match that of Windows 7, especially in the enterprise, Dell said.

"Corporations are still adopting Windows 7, so we don't think there will be a massive adoption of Windows 8 early on," he said. It also remains to be seen if buyers will prefer tablets over PCs, he said.

The computer maker has been trying to reduce its dependence on sales of consumer PCs, where profit margins are lower, and is trying to sell more higher-priced systems, such as its XPS PCs. Dell's mobility revenue in the quarter just ended declined by 10 percent, while desktop revenue declined by 1 percent.

Its PC business underperformed as demand slowed down and more consumers opted for tablets and smartphones, Brian Gladden, Dell's chief financial officer, said during the call. Dell has shelved its consumer tablets and smartphones over the past few quarters, keeping only its enterprise tablets.

Dell's PC revenue also dropped below expectations because it didn't participate in the market for low-margin, entry-level PCs, which were a big chunk of PC sales for the industry overall, especially in emerging markets such as China.

Falling prices for memory and LCDs, and the normalization of hard drive supplies, favored companies selling those low-end systems, which in turn put pricing pressure on Dell's business.

The hard drive issues caused by flooding in Thailand last year have been resolved and drive prices will fall as the year progresses, Gladden said.

"That's behind us," he said.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments



Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?