iPad mini will up Apple's sales to schools and gamers – analyst

The 7in iPad will arrive in autumn, will expand the tablet market while diminishing the competition

The iPad mini will increase Apple's tablet sales to schools, students and gamers, due to its added portability and lower price tag, an analyst has said.

Apple Insider reports that Barclays Equity Research analyst Ben A. Reitzes believes that Apple will be expanding its tablet line up this autumn, adding a 7.85in iPad to its product line.

"We do not feel that a smaller, lower priced tablet will dilute the quality of the iPad brand and iOS ecosystem either, despite prior comments by the company," said Reitzes in a note sent to investors on Tuesday.

Reitzes thinks that the iPad mini will help Apple bring its iPad to education, an area Apple is clearly targeting with its new interactive textbooks. The 7in iPad would help expand the tablet market, said Reitzes, allowing it to achieve up to 350 million sales in 2015.

The smaller iPad will also help Apple increase sales among gamers, predicts Reitzes. He thinks that mobile gaming has a bright future at Apple.

Retizes notes that the 7in iPad would affect the sales of the current, 9.7in iPad, causing a decrease in sales of the bigger model, but he believes that it would be beneficial to Apple overall by increasing the iPad's audience, and weakening competitors.

Rumours of a 7in iPad have been circulating for some time now. Today, it was reported that Apple will use thin-film touch technology for its 7.85in iPad.

Daring Fireball's John Gruber recently claimed that Apple is in the process of testing a prototype of the iPad mini.

Earlier in the year, reports surfaced claiming that Apple has chosen to use a slim bezel on the iPad in order to maximize the viewing area of the tablet.

Samsung Securities also expects Apple to launch a smaller iPad, possibly in the third quarter of 2012.

Rumours of a 7in iPad continue to be viewed with some skepticism, however, as the late Apple co-founder Steve Jobs famously dismissed the idea in October 2010, saying: "The 10in screen size is the minimum size required to create great tablet apps. 7in tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad."

However, it is believed that Apple may have been convinced about the smaller form factor following the success of Amazon's Kindle Fire.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ashleigh Allsopp

Macworld U.K.
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?