Evernote launches China-based service to tap country's market

Evernote has set up local servers in the country to provide better speed for its Chinese note-taking service

Evernote launched a Chinese version of its popular note-taking service on Thursday, marking the U.S. company's entrance into a key country, which has already become its third largest market, behind the U.S. and Japan.

The company named the Chinese version of its note-taking service as Yinxiang Biji, translated in English as Impression Notes. The service will run parallel to the existing Evernote app service hosted from the U.S., allowing existing users in China to easily migrate information over to the new platform.

Evernote already provides a Chinese language edition of its note-taking services, which is available as a mobile app and on Windows PCs . But the new Chinese version launched on Thursday will operate via servers Evernote established in China, to help improve speed and performance in the country, said company CEO Phil Libin while speaking to an audience at the Global Mobile Internet Conference being held in Beijing.

China heavily regulates the Internet with its censorship controls. This often makes accessing foreign Internet services slower, according to analysts. Companies that choose to set up servers in the country can however be at risk of traffic being monitored or interfered with by Chinese authorities.

Evernote had initially been unsure about making an entry into the Chinese market, as there are few instances of foreign Internet companies succeeding in the country, Libin said. Google, eBay and Groupon have all entered the country's market, but have struggled in the past with the government's online censorship or intense competition from the China's local Internet firms.

"Even though we heard the conventional wisdom, we decided that we just couldn’t pass up the opportunity to get access to all the energy and innovation in Beijing," he said. "Doing business in China is notoriously difficult for U.S. technology companies. We know it's going to be hard."

Evernote has also opened an office in Beijing, with six employees so far. The company is aiming to build additional localized products and setup data centers in the country, along with developing new partnerships with local companies, Libin said. Evernote expects China will eventually become its second largest market, surpassing Japan by year end.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?