RIM owns up to fake Apple protest in Australia

Research In Motion admitted Tuesday that it was behind a staged protest outside a Sydney, Australia Apple Store last week.

Research In Motion admitted Tuesday that it was behind a staged protest outside a Sydney, Australia Apple Store last week.

"We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia," the company says in a statement.

Australian tech blogger Nate 'Blunty' Burr was the source of a first-person video account of the incident, which went viral over the weekend. Some thought it a bit too ironic for a tech blogger to be in the right place at the right time, and they were right. It appears that RIM tipped off several bloggers to the event, including Burr, raising suspicions the bloggers were paid for their coverage. That isn't true, says the company.

"Bloggers were not paid for this campaign or told what to say," RIM responds. "Neither RIM, nor any agencies on RIM's behalf, have ever paid Blunty."

Blunty says that RIM Australia had him sign an non-disclosure agreement that informed him of the time and place of the planned protest. "That's all it was. I wasn't paid, there's no contract involved here," he claims.

But why would RIM do it? Isn't the company refocusing on the business market, and wouldn't this be marketing to consumers instead? Yes, but that is part of a bigger launch aimed for this weekend, RIM tells PCWorld. The company says a launch on May 7 "will aim to provoke conversation on what 'being in business' means to Australians." RIM declined to elaborate on what type of product or service that may be.

For more tech news and commentary, follow Ed on Twitter at @edoswald, on Facebook, or on Google+.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Oswald

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?