Apple faces further accusations over 4G iPad in UK

Customers continue to feel misled by 'potentially problematic claims' about the iPad's 4G capabilities

Apple is facing accusations that its adverts for the new iPad's 4G capabilities in the UK are misleading. This follows similar accusations in Australia, where the Australian Competition and Consumer Commission (ACCC) took Apple to the Court for violating the conditions of the Australian Consumer Law.

The BBC reports that the Advertising Standards Authority (ASA) has received 'dozens' of complaints about the new iPad's 4G capabilities, which are currently redundant in the UK, and isn't satisfied that Apple has complied with an agreement to amend claims about the tablet's 4G feature.

The ASA had already spoken to Apple about its misleading advertising, but is now further investigating the matter following continuing customer complaints about "potentially problematic claims" about the new iPad's 4G.

Apple said that it would make "no further reference to the 4G capabilities" of the new iPad on its UK website, and told the ASA that it had removed references to 4G from the webpage that the complaints were made about. Apple also told ASA that it had edited a video that contained references to 4G, says the BBC.

However, the UK Apple site still calls the mobile data network compatible iPad the Wi-Fi + 4G model, and only explains that 4G LTE is not available in the UK in a footnote at the bottom of the webpage.

In Australia, Apple offered refunds to anyone who thought they had been misled by the iPad's 4G capabilities, but the company then argued that it had never marketed the device as being compatible with Australia's networks.

It looks like 4G won't be arriving in the UK for some time, despite Everything Everywhere launching a campaign to promote the importance of bringing 4G to the UK as soon as possible.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ashleigh Allsopp

Macworld U.K.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?