Microsoft is taking a closer look at "racy" apps on Marketplace

Developers whose apps are considered too explicit will have to make changes

Microsoft will from now on be paying more attention to the icons, titles, and content of apps on Marketplace, and expects them to get more subtle and modest in the imagery used, the company said in a blog post on Monday.

The company's content policies for the Marketplace app store don't allow apps containing "sexually suggestive or provocative" images or content. But the kind of content users can "occasionally see on prime-time TV or the pages of a magazine's swimsuit issue" is permitted, according to the blog post.

Apps that go too far will have to be updated to remain in the store, according to the blog post. The toughened stance is about presenting the right content to the right customer and ensuring that apps meet its standards, it said.

Microsoft will be reaching out to a small number of developers within the next few days with more specific guidance on changes they need to make. One tip from Microsoft is to only show male or female models in silhouette.

The company is also cleaning up the use of keywords, which are used to describe apps.

Some developers have been violating Marketplace policy by entering more than the five allowed keywords, according to the blog post. Starting this week, any app that has more than five keywords will have all of them deleted. Affected developers will be notified and can then enter five new keywords in App Hub, it said.

Microsoft will also start to examine keywords for relevancy, and those that aren't deemed relevant will be deleted, as well.

Developers are also encouraged to only pick a single app category and do a little homework before submitting or updating an app to avoid trademark related trouble.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?