Intel: 75 ultrabook designs on the way, prices to reach $US699

Intel has also launched an advertisement campaign to help promote ultrabooks

Intel has said 75 ultrabook models are already in development and will include new form factors such as hybrids, which can switch from laptops to touchscreen tablets.

The chip maker also expects ultrabooks will reach a starting price of US$699 within several months by the back-to-school period this year, as the company works to boost retail visibility of the ultrabook form factor through a new marketing campaign. Currently ultrabooks are priced from about $800 upwards.

Intel announced the ultrabook concept last May, aiming to create new laptops that are not only thin and light, but also feature long battery life and quick turn-on times on par with tablets. To support the development, Intel has invested $300 million in companies that develop new technologies for ultrabooks.

Since the announcement, 21 ultrabook devices have hit the market, but more are on the way, said Kirk Skaugen, Intel general manager for the PC Client group. Newer ultrabooks will come with several new features including touchscreens for Windows 8 and hybrid designs, he added.

"I think we can deliver the best of a tablet, and the best in what (users) know in a notebook," Skaugen told reporters.

Earlier this year at the Consumer Electronics Show, Lenovo unveiled an ultrabook device called the IdeaPad Yoga, which has a touchscreen display that can flip into a tablet. The device runs Windows 8, which Microsoft will release later this year.

To highlight ultrabooks, Intel has launched a "multi-hundred million dollar" advertising campaign for the devices, which will lead to new TV and Internet advertisements, Skaugen said.

As part of the campaign, Intel will also create "ultrabook experience zones" in retail stores, to better set apart the devices from traditional laptops. "In order to be compliant to that section, you have to meet a series of tests that Intel is putting in the market place," he said. These tests require devices to meet set requirements, including how thin the device is and how fast it accesses data.

"Intel plans to ensure ultrabooks have a consistent experience. And if it's too thick it won't be called an ultrabook," Skaugen said. "It won't be allowed to be called an ultrabook because ultrabook is a trademark of Intel and we can protect the trademark."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?