Facebook to buy Instagram for $1 billion

Facebook will acquire popular photo editing and sharing firm Instagram for $1 billion

Facebook plans to acquire Instagram for roughly $1 billion in cash and stock, but says it will allow the popular photo app to grow independently.

Facebook CEO Mark Zuckerberg announced the deal on his Facebook Timeline, saying that the company wants to "work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests."

(See Related: Instagram for Android: Fun, but Missing Some iOS Features)

Instagram is often thought of as a way to add vintage effects to smartphone photos, originally on the iPhone, but now on Android phones as well. However, Instagram also serves as a standalone social network, allowing users to share their photos with friends outside the boundaries of Facebook and Twitter.

Zuckerberg said Instagram will maintain that independence once the acquisition goes through. Instagram users will still be able to post to other social networks, follow users separately from Facebook and keep their Instagram photos off Facebook entirely.

"It's important to be clear that Instagram is not going away," Instagram CEO Kevin Systrom wrote on the company's blog. "We'll be working with Facebook to evolve Instagram and build the network. We'll continue to add new features to the product and find new ways to create a better mobile photos experience.

When Instagram launched its Android app earlier this month, the service already had 30 million iPhone users. In just 12 hours, the Android app had brought in another 1 million users (to the dismay of some snobbish iPhone owners.) In a blog post last January, Instagram said users had uploaded a combined 400 million photos.

Zuckerberg noted that this is first time Facebook has acquired a product and company with so many users. "We don't plan on doing many more of these, if any at all," Zuckerberg said. "But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together."

The acquisition is expected to close later this quarter.

Follow Jared on Twitter, Facebook or Google+ for even more tech news and commentary.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jared Newman

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?