Sony's new head of consumer products to lead unit formed from Sony Ericsson

The Japanese tech giant will put all consumer products, including mobile phones, under one boss

Sony said Wednesday that the newly installed head of its consumer electronics business will also lead the mobile unit formed when it acquired Sony Ericsson, marking the first time its smartphone, tablet, and PC businesses are all under the same leadership.

The company said Kunimasa Suzuki, the executive promoted to oversee Sony's core product group from this month, will become head of Sony Mobile Communications on May 16. The change comes as new Sony CEO Kazuo Hirai attempts to further integrate the company's diverse product lines, which include semiconductors, game consoles, and large-screen TVs.

Hirai has said that while Sony will continue to roll out the gadgets that once made it an electronics icon, the company will try to focus on software and content platforms that work across them. An example is its upcoming "PlayMemories Online" cloud service for storing photos, which works across its games, PCs and cameras, and a platform for PlayStation games that work across various devices.

The model for sleek electronic products backed by uniform software is Apple, with its iTunes and app store, and iCloud storage platforms. But Apple is famous for its careful releases of a small number of highly compatible devices -- it typically releases a single new iPhone per year, while Sony has over a dozen of its Xperia phones on the market.

Sony announced in October that it would would pay Ericsson €1.05 billion (US$810 million) for its 50 percent stake in their Sony Ericsson venture. The company was turned into a full subsidiary called Sony Mobile Communications, based in London.

The Japanese electronics firm is attempting to restructure while dealing with heavy losses. For the fiscal year that ended in March, Sony is expected to announce losses of nearly US$3 billion.

Hirai has remained in charge of Sony's ailing TV business, which he has repeatedly said the company will turn around and not abandon despite years of deep losses.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?