Company makes watches that reward you for workouts

A startup called Switch2Health aims to bring wristbands that track daily exercise to the masses

How much would you work out for $10?

A growing startup based in New Jersey is selling a line of devices that use tiny motion detectors to track how much wearers exercise, then provide reward codes that can be redeemed toward prizes online.

Switch2Health currently sells a wristwatch and pedometer, and online prizes include US$10 gift cards for Macy's, Target and iTunes. The company presented Wednesday at DEMO Asia, a conference this week in Singapore that aims to give startups exposure to venture capitalists and media.

Its devices are part of a growing armada of portable health trackers designed to be worn constantly, including wristbands from Nike and Jawbone as well as a clip-on device called the Fitbit Tracker. Their major selling point is that they're much cheaper than the competition.

While Nike's Fuelband costs $125 and the Fitbit device runs $100, the S2H wristband is $25. It lacks some of the more advanced features of rivals' devices, like syncing with phones or computers or a fancy display, but the company feels a simpler device can keep costs down.

"The low price point enables regular individuals, as well as fitness enthusiasts," said Goutham Bhadri, a company vice president.

Bhadri said the company has sold "tens of thousands" of the wristband since it was launched two years ago, and is currently negotiating a major deal in a North American country.

The wristband and a similar pedometer device are sold online in the U.S., parts of Europe, Australia and South Africa. They are also marketed directly to companies for corporate health efforts along with online tracking and competition for $76 per employee annually, and have been adopted by Starbucks and other firms.

Bhadri said Switch2Health broke even in 2011 and aims for $3.5 million in profit in 2013.

One of the principal producers of DEMO Asia is IDG Enterprise, a subsidiary of International Data Group (IDG), which also owns the IDG News Service.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

Logitech Ultimate Ears Wonderboom Bluetooth Speaker

Learn more >

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?