Sony completes buy of Sony Ericsson, will rename as Sony Mobile Communications

The Japanese tech gaint said last year it would buy the joint venture to integrate smartphones more into its other products

Sony hascompleted its purchase of the Sony Ericsson mobile phone joint venture and turned the company into a subsidiary, which it will soon rename Sony Mobile Communications.

The company announced in October that it would would pay Ericsson €1.05 billion (US$810 million) for its 50 percent stake in the venture.

The joint venture, which began operations in 2001, helped turn around Sony's struggling mobile business and gave its phones a strong international presence, a rarity for a Japanese handset maker. Sony was able to leverage well-known brands in other product categories, such as Walkman and Cybershot, in its phones.

With the sudden rise of smartphones, Sony said it wants to better integrate the Xperia handsets with its other product lines, as rivals like Apple and Samsung do now. The company is heavily pushing its online media platform, which it hopes will provide a consistent experience across phones, TVs, tablets and PCs.

The integration occurs at a tough time financially for both Sony and its new subsidiary.

Sony said earlier this month that it now expects losses for the fiscal year to be nearly $3 billion, weighed down by its struggling TV business as well as a number of one-time charges. And in January, Sony Ericsson said it had booked a net loss of €207 million during the fourth quarter of 2011, down from a €8 million profit a year earlier, as sales slipped 16 percent.

The new subsidiary, which has about 8,000 employees, will be headquartered in London.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?