The Apple TV may already be in TV makers' hands

There's no word on whether American cable providers or telecoms are also working with Apple

Reports about Apple's expected television set continue unabated with a new claim that Apple is talking to Canadian telecoms Rogers Communications Inc. and Bell Canada Enterprises about a possible TV set deal. The talks appear so serious that Bell and Rogers reportedly have Apple TV set prototypes in their respective development labs, according to The Globe and Mail, Canada's largest national newspaper.

Bell and Rogers both offer wireless, Internet, home phone, and television services in Canada. The two companies own a number of Canadian television brands such as Bell's CTV, a national television network, and Rogers' Sportsnet, a national all-sports channel. These services may be critical for Apple to get its TV set plans off the ground. "They’re looking for a partner...with wireless and broadband capabilities,” an anonymous source told The Globe and Mail.

The report does not mention anything about Apple's content plans for its new TV set such as whether the device would exclusively offer online streaming content or include connections for standard cable or satellite television as well. It may be that Apple is looking to partner with cable providers to ensure its television works seamlessly with broadcast television services from major providers. Or there could be a much deeper partnership in which Apple's hardware is sold through your cable or Internet service provider.

There's no word on whether American cable providers or telecoms are also working with Apple.

USA Today reported in January that Apple was having trouble securing content deals for an Apple TV set with American content providers. In November, CBS chief executive Les Moonves appeared to let slip during an earnings call that his company decided against "joining Apple TV." Moonves' comments were interpreted to be a passing reference to Apple's rumored subscription-based streaming plans.

Speculation and reports about Apple's plans to enter the television market have exploded since the publication of Walter Isaacson's authorized biography of Steve Jobs in October. "I finally cracked it," Jobs said in the book, referring to solving the problem of a user-friendly TV interface. Shortly after the book's release, the New York Times claimed that an Apple television set with Siri-style voice commands was in the works and could ship as early as 2013.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?