Jerry Yang leaves Yahoo

Yang resigned from all his posts at Yahoo effective Tuesday

Yahoo co-founder Jerry Yang has left the company, the latest dramatic change at the top of the embattled Internet company.

Yang, who was involved in both Yahoo's rise to Internet titan in the late 1990s and early 2000s and its fall from grace in the past six years, resigned effective Tuesday from all his posts at the company.

Specifically, he quit his position on Yahoo's board and on the boards of Yahoo Japan and Alibaba Group Holding, the company said in a statement.

"My time at Yahoo, from its founding to the present, has encompassed some of the most exciting and rewarding experiences of my life. However, the time has come for me to pursue other interests outside of Yahoo," Yang wrote in a letter to Board Chairman Roy Bostock.

Yang also said in the letter that he is "enthusiastic" about the recent appointment of former PayPal President Scott Thompson as Yahoo CEO and about the company's prospects for future success.

Yang co-founded Yahoo with David Filo in 1995, but Yang has historically been the most visible of the two. Filo remains with the company.

The two launched Yahoo as one of the first Web directories and search engines. It evolved into a broad Web portal that provided online communications services such as email and a variety of content, such as news, finance information, entertainment content and the like.

Yahoo ruled as a leading Web portal until the mid-2000s, when Google started gaining strength, thanks to its superior search engine, which would also give Google a dominant position in the large and profitable market for search advertising.

Terry Semel, who had been Yahoo's CEO since 2001, finally got fired in mid-2007. A shift in power from traditional portals such as Yahoo, AOL and Microsoft's MSN to Google became evident, as a critical mass of Web surfers made Google the center of their online activities.

At that point, Yang stepped in as CEO and pledged to lead Yahoo on a comeback, but about six months into his tenure as CEO he had to throw out his playbook in order to deal with a hostile takeover from Microsoft in early 2008.

Microsoft's attempt to buy Yahoo became a corporate soap opera that generated plenty of headlines in the first half of 2008, as Yang and the Yahoo board resisted the takeover, arguing at different points that Yahoo was worth more than what Microsoft was offering.

Microsoft eventually gave up, after an offer north of $40 billion went nowhere, but the months-long episode clearly sidetracked and distracted Yang and Yahoo's staff in general.

Yang, who had until then been a largely charismatic and well-liked figure, also emerged with a tarnished image, as some financial analysts and company shareholders blamed him for the failure of Microsoft's attempted buyout.

Months later, in January 2009, Yang stepped aside as CEO, handing over the reins to Carol Bartz. During her tenure, Yang remained largely backstage, making few public appearances.

After the board fired Bartz last September, rumors swirled that Yang was trying to put together a group of investors to buy back the company and take it private.

Although it's still not clear whether Yahoo will remain in its current form, be taken private or be sold whole or in parts, the board last week picked PayPal's Thompson as the permanent replacement for Bartz, a move viewed by some as an attempt to stabilize the company after months of uncertainty.

In Tuesday's statement, Chairman Bostock called Yang "a visionary and a pioneer" who has provided "unique strategic insights" to the board. "While I and the entire Board respect his decision, we will miss his remarkable perspective, vision and wise counsel. On behalf of the Board, we thank Jerry and wish him all the very best in his future endeavors," Bostock said.

Meanwhile, Thompson said Yang gave him a "warm welcome" and that he leaves "a legacy of innovation and customer focus for this iconic brand."

As Thompson begins his tenure, Yahoo is viewed as a financially underperforming company that has lost its technology edge, resorting mainly to latching on to hot trends established by others, such as Google, Facebook, Twitter and Apple.

Juan Carlos Perez covers search, social media, online advertising, e-commerce, web application development, enterprise cloud collaboration suites and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

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