Google Music: What to expect from today's event

Google is poised to unveil the final version of its music service with, perhaps, a few other surprises.

Google is prepping for a big announcement here in Los Angeles today and the rumor mill is buzzing about what the company could possibly be unveiling. I'll be covering the event later this afternoon, but we have a pretty good idea about what Google's next venture will be: A final version of Google Music with a full-fledged music store.

While Google didn't explicitly state what the event was about, the invites imply that it is music related (complete with a "Spinal Tap" reference). More than likely, Google is releasing the final version of its Google Music cloud service, which was launched in beta at Google I/O this past May. Earlier this week, Venezuelan site TecnoDroidVe stumbled upon some screen shots of the Google Music Store, which will supposedly feature song previews, a free song of the day and music discovery features. According to these screenshots, you'll get recommendations based on artists you've searched for previously.

According to the Wall Street Journal, Google has secured deals with three out of the Big Four record labels: Sony Music Entertainment, Vivendi SA's Universal Music Group, and EMI Music. Warner Music Group is the odd label out.

Being limited to only three of the major music labels might hurt Google Music's success right off the bat. But Google Music still has a fighting chance. The Android OS desperately needs a good music player--just ask one of the many Android phone or tablet owners out there. The Google Music store needs to seamlessly integrate with the native Android player. For example, say you're listening to an album you haven't played in awhile. Google Music tells you (unobtrusively, of course) that this artist has a new album out that you currently don't own. From the Google Android player, you can purchase that album--while still listening to that other album--and queue it up. This is all hypothetical, of course, but if Google can pull off a user-friendly interface that tightly integrates with the store, I can see it being a big hit with Android enthusiasts.

But will it be a main source of music consumption? I'm not so sure. Apple's iTunes Store and Amazon MP3 have been around for years now and with Spotify and Rdio quickly gaining traction among music fans, there might not be room for yet another music store/cloud service.

Google might have a few other tricks up its sleeve this afternoon. The T-Mobile logo is featured prominently in both the press event and after party flyers. Will T-Mobile be launching the first phone with Google Music? And could that phone be the coveted Galaxy Nexus with Android Ice Cream Sandwich? It's possible. Another speculation is that it will reveal some more information about the @Home project, which is an Android platform for connecting home devices like lights, speakers, etc.

We'll find out for sure this afternoon at Google's event this afternoon in Hollywood, starting at 2PM PST. Stay tuned for full coverage and analysis from the event.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetGoogleMP3Internet-based applications and servicesmusic filesMusic and audio

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ginny Mies

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?