While Google officials, from CEO Larry Page on down, are all aflutter over Google+, Mark Zuckerberg views Google's new social networking site as "their own little version of Facebook."
At least that's what he told Charlie Rose in an interview scheduled to air Monday evening on the veteran broadcast journalist' PBS show.
When Rose asked him if Facebook planned to engage in a "flat out" platform war with Google, Apple and Amazon over the next 10 years, Zuckerberg said Facebook views Apple and Amazon more as partners, while acknowledging Google is more of a rival.
"People like to talk about war. There are a lot of ways in which the companies work together. There are real competitions in there, but I don't think this is going to be the type of situation where there's one company that wins all the stuff," he said, during a clip of the interview posted on the show's website ahead of the broadcast.
"Google in some ways is more competitive and is certainly trying to build their own little version of Facebook," he added. "When I look at Amazon and Apple, I see companies that are extremely aligned with us. We have a lot of conversations with people at both companies trying to figure out ways in which we can do more together."
Facebook chief operating officer Sheryl Sandberg, who also participated in the interview, said the company has a "huge partnership strategy" which revolves around providing the social technology to many other media and technology companies.
"We're focused on doing one thing incredibly well. If you look at other companies, all of these companies are doing a lot of different things but we're still, as we grow, doing exactly one thing," she said.
Google launched Google+ in late June as a major initiative designed to give Google a stronger position in the social networking market, as well as provide a tool that unifies Google products by providing them with a social sharing layer and, to an extent, a common identity for Google users.
However, Google+, which has about 40 million members, has a long road ahead to match up against Facebook, which has more than 800 million members, and dominates the social networking market globally.
Juan Carlos Perez covers search, social media, online advertising, e-commerce, web application development, enterprise cloud collaboration suites and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.