Yahoo sale buzz mounts as Google said to be possibly interested

The latest rumors suggest Google may help finance a possible deal to acquire Yahoo.

Yahoo's improving stock price following a CEO shakeup makes the Internet portal ripe for a sale, and speculation is flying about industry titans that may bid for the company.

The latest rumors suggest Google may help finance a possible deal by others to acquire Yahoo. Other players who may be looking to buy Yahoo include the Chinese Internet company Alibaba Group and Microsoft.

At the heart of Yahoo's troubles is decreasing online advertising market share. While Google and Facebook are both prospering in that rapidly evolving space, Yahoo has had a hard time keeping up and has replaced three CEOs in the last four years.

Yahoo still has a lot to offer, and its stock price has gained nearly 25 percent since the company ousted CEO Carol Bartz in September -- a move that many believe indicated the company would be selling itself.

Here's a rundown of the latest Yahoo buzz:

-- The Wall Street Journal, citing an unnamed source familiar with the matter, says Google and prospective partners have held early-stage discussions, but haven't assembled a formal proposal for Yahoo, and it may result in nothing.

-- Last week, The Wall Street Journal reported that Microsoft was putting together a bid for Yahoo with Silver Lake Partners, a private equity firm that has purchased stakes in Skype, Seagate Technology, and Avaya.

-- According to The Associated Press, companies looking to acquire Yahoo include Alibaba, of which Yahoo owns a 43 percent stake, as well as Microsoft, which offered to buy Yahoo for $47.5 billion in 2008 before withdrawing the bid.

To turn things around, Yahoo has also been looking at acquisitions and partnerships. It was one bidder for the TV and movie streaming site Hulu, although recently dropped out.

Some have also seen potential in meshing Yahoo's media assets with other online media companies, such as AOL, although when asked about it last week Ross Levinsohn, Yahoo's executive vice president for the Americas, would not comment. He did, however, talk at length about the massive reach the company has through its websites and advertising platforms, emphasizing in particular the company's focus on professionally produced video content.

Indeed, Yahoo does have a well-known brand, 178 million users every month and very popular news, finance and sports properties, reports The Los Angeles Times.

As for any involvement Google might have in a Yahoo acquisition, the AP points out that it would likely draw antitrust scrutiny from regulators because of both companies' involvement in Internet search.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftinternetGoogleFacebookskypesocial networkssearch enginessearchsoftwarewebapplicationsYahooPortalsSeagate Technologyweb legal issues

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Christina DesMarais

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?