Foursquare aims for more automated content push

The goal is to reduce manual use of the mobile geolocation app

Foursquare wants its mobile geolocation-based application to increasingly require less and less manual use and instead work in the background as people move around, automatically pushing notifications, recommendations and reminders to them, the company's CEO said on Tuesday.

The idea is to reduce the need for people to deliberately call up the Foursquare application on their mobile phone and do manual "check-ins" when, for example, they walk into their favorite restaurant, according to Dennis Crowley.

"We want to lower the barrier," said Crowley, who answered questions on stage from New York Magazine's John Heilemann at Web 2.0 Summit.

Asked about competition from Google, Groupon and Facebook, which have built similar functionality to Foursquare's in various ways, Crowley said that his company's narrow focus on helping people better experience their physical world has allowed it to so far weather rival services.

He said his plans are to keep Foursquare independent but said that the company's priority is to build the best product it can, whether as an independent player or as part of another company.

Foursquare now has more than 10 million users worldwide who have made more than 1 billion "check-ins." In addition, more than half a million businesses have signed up for the company's Merchant Platform, which offers a variety of ways for them to promote their products and interact with customers.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags internetadvertisingFoursquareInternet-based applications and servicesJohn HeilemannDennis Crowley

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?