Web 2.0 Summit to focus on value, pitfalls of online data

Speakers at this year's conference include Steve Ballmer, Paul Otellini, Marc Benioff, Michael Dell and Dick Costolo

This year's Web 2.0 Summit will focus on the critical role that online data plays in the Internet economy and on how its use and misuse can make the difference between success and failure in markets like online gaming, Web advertising, search, social media and mobile.

The CEOs of Intel, Microsoft, eBay, Salesforce.com, Twitter and Dell, along with officials from Facebook, IBM, Google and LinkedIn, will be among the speakers at the conference, an influential and select gathering of 1,000 executives, entrepreneurs and investors.

O'Reilly Media's Web 2.0 Summit, which runs from Monday through Wednesday in San Francisco, will identify best practices for leveraging online data and pinpoint pitfalls and challenges related to its use, such as privacy concerns.

Susan Etlinger, an Altimeter Group analyst who plans to attend the conference, said organizers chose an important and timely topic to explore.

With the explosion of content posted in social media sites and services by individuals, businesses have to gather, analyze and act upon a massive amount of unstructured and public data about their companies, brands, products and industries.

Doing this effectively requires new technology tools, organizational techniques and analysis skills at multiple corporate levels, beyond the traditional data analysts, and business intelligence and data mining software.

"Social data is so ubiquitous that everyone in the organization needs to be able to 'speak data' in some way or another," Etlinger said in a phone interview. "This is one of the biggest issues for companies today."

PulsePoint Group, a communications management consulting company, has sent executives to every edition of Web 2.0 Summit, and the company is particularly enthusiastic about the focus on data this year, since its services cover the effective use of social media by corporations. PulsePoint will have four executives at the event and will also host a dinner.

"The exchange of innovative ideas with other business leaders is top of mind. Now is a time for great companies to step up to the plate and provide brands with the game-changing solutions they need to succeed today. It's these solutions that will later be reflected upon as the change agents that drove their tomorrows," PulsePoint said in a statement.

Meanwhile, Australian company Roamz will officially launch its eponymous mobile app at Web 2.0 Summit, and its CEO, Jonathan Barouch, will participate in a panel discussion.

Barouch feels that the data focus at this year's show ties in well with the Roamz application, which aggregates and filters social media content about places within the location of users, with the goal of helping them discover interesting spots.

"We decided earlier in the year that this would be a great forum for us to both meet global tech leaders and influencers as well as showcase the intelligent technology that we have built in Sydney, Australia. Web 2.0 Summit is a really unique forum where global tech leaders gather for three days to discuss trends and discuss what the future looks like," Barouch said via email.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags MicrosoftinternetGoogleFacebookadvertisinginteltwittersearch enginesSalesforce.comDellsoftwaree-commerceebayYahooapplication developmentvisaamerican expressZyngaInternet-based applications and servicesDevelopment toolsSony Computer Entertainment

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?