Page: Google+ to broadly impact other Google products

The new social networking site will influence Google's search engine and ad systems

Google Co-Founder and CEO Larry Page made clear on Thursday the lofty expectations the company has for its new social networking site Google+.

During a conference call to discuss the company's third quarter financial results, Page outlined the significant effect he foresees Google+ having on the company's business.

"Our ultimate ambition is to transform the overall Google experience -- making it beautifully simple, almost automagical, because we understand what you want and can deliver it instantly," he said.

"This means baking identity and sharing into all of our products so that we build a real relationship with our users. Sharing on the web will be like sharing in real life across all your stuff. You’ll have better, more relevant search results and ads," he added.

Although it has been clear since its launch in June that Google+ is a key initiative at Google, Page's latest comments leave no doubt that much is riding on the success of the social networking site.

"Think about it this way: last quarter, we shipped the 'Plus', and now we’re going to ship the Google part," he said.

Of course, now comes the hard part: Developing Google+ in a manner that leads it to attain a critical mass of users and makes it a real contender to Facebook.

Although Page expressed much excitement on Thursday about the fact that Google+ now has topped 40 million members, success is far from certain.

After all, Facebook has more than 800 million members, and its growth shows no sign of slowing down -- on the contrary. And since the launch of Google+, Facebook has been aggressively rolling out new and upgraded features.

Some industry observers have pointed out that Google+ needs features that give it a marked differentiation from Facebook, such as unique functionality that is compelling enough to prompt hundreds of millions of people to make it their preferred social network.

This week, a Google engineer named Steve Yegge mistakenly published publicly a post in which he leveled some sharp criticism at Google+, calling it "a knee-jerk reaction, a study in short-term thinking" in large part because it lacks a strong developer platform.

Data analytics company Chitika recently published results of a study that revealed that Google+ traffic has deflated, following a spike after the social networking service came out of a limited beta on Sept. 20, and fallen back to the usage level it had before becoming publicly available.

In short, the consensus seems to be that Google+ runs the risk of ending up as a good social networking site that tens of millions of people use but that doesn't come close to matching Facebook's position in the market.

In that scenario, Google+ would fall short of the grand vision Page painted for it on Thursday. Google would be left facing the rising threat of Facebook as an advertising competitor, as a close partner of Microsoft, and as the gatekeeper of a lot of online data that is off limits to the Google search engine.

In the coming year, it will be fascinating to see Google strive to make Google+ the formidable service that Page envisions -- and that the company needs.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetGooglesocial networkingInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?