Microsoft says no more Zunes, it's all about the phone now

Microsoft will make no new Zune music players, although the Zune platform lives on as an app for Windows Phone and Xbox

Microsoft will make no more Zune music players, building its future music strategy on applications incorporated in its Windows Phone and Xbox platforms, the company has confirmed.

Rumors circulated in March that Microsoft planned to stop making dedicated music players, but the company ducked the issue then, saying this year's new Zune devices would be mobile phones running Zune software. It went on to release a trickle of applications for the Zune platform later in the year.

The company has now updated a help page at Zune.net to announce: "We will no longer be producing Zune players." Instead, the page said: "Going forward, Windows Phone will be the focus of our mobile music and video strategy."

However, this will make no difference to current Zune users, the company said on the support page: "Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices."

Microsoft launched the first Zune players and Zune Marketplace music store on Nov. 14, 2006, as a challenge to Apple's iPod player and iTunes music store.

However, Apple moved the goalposts a couple of months later with its Jan. 9, 2007, announcement of the iPhone, a widescreen iPod that could also make phone calls and surf the Web.

It took Microsoft three years to follow suit. When it announced Windows Phone in February 2010, one of the features of the new mobile OS was a Zune music player app. It's also possible to access Zune music and video via Xbox Live, Microsoft's online service for its Xbox 360 game console.

Sales of the Zune have consistently trailed far behind those of the iPod. While not a definitive ranking, the list of best-selling MP3 players at Amazon.com is telling: Nine of the 10 best sellers are iPods (Sandisk has a $40 Sansa model in eighth place) and the first Zune device now appears at number 24, preceded by 16 iPod variants.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftinternetAppleconsumer electronicsentertainmentportable media playersInternet-based applications and servicesMedia players / recordersMusic and audio

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Peter Sayer

Peter Sayer

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?