Samsung Omnia W launches low-cost Windows Mango phone

Vendors hope lower prices will help Windows Phone take off, says analyst

Samsung has launched the Omnia W, its first smartphone based on Windows Phone 7.5, also known as Mango. The phone is aggressively priced at about €310 before taxes and subsidies, following in the footsteps of HTC's Radar.

Part of the reason Windows Phone 7 struggled initially was because products were priced directly against the iPhone, with very high specs, according to Geoff Blaber, an analyst at CCS Insight.

"What we are seeing now is far more aggressive price points with this new wave of Mango-based products, and there is probably a feeling among the manufacturers that they need to price more aggressively to really give the Windows platform a chance," said Blaber.

The Omnia W has a 3.7-inch Super AMOLED screen with an 800 x 480 pixel resolution; it measures 115.9 x 58.8 x 10.9 millimeters and weighs 115.3 grams.

Under the hood, the Omnia W has a 1.4GHz processor and 8GB of storage. Consumers can take pictures with the 5-megapixel camera and access the Internet at up to 14.4M bps (bits per second) over HSDPA (High-Speed Download Packet Access) networks.

The spec is similar to that of HTC's Radar, with the exception of a slightly faster processor on the Samsung device, 1.4GHz compared to the Radar's 1GHz. The Radar is also a little more expensive at about €399 without subsidies.

The launch of new Windows Phone-based products from HTC, Samsung and later this year Nokia's will be important to Microsoft. So far, its smartphone operating system has garnered some positive reviews, but little interest from consumers, according to sales figures from Gartner. While 46.8 million phones running Google's Android were sold in the second quarter, and Apple sold 19.6 million iPhones, fewer than 1.6 million Windows Phone devices were sold to end users in the same period, according to Gartner.

HTC and Samsung are going to want to see some tangible results from their commitment to Windows Phone, according to Blaber. But at the same time they need Windows Phone to balance out a "rather unhealthy" reliance on Android, he said.

"Windows Phone and Microsoft are in a slightly stronger position than this time last year simply by virtue of the uncertainties around Android, particularly following Google's intended Motorola acquisition," said Blaber.

The Omnia W will be commercially available starting in Italy from the end of October and then gradually rolled in Europe, CIS, Latin America, Africa, South East and South West Asia.

The HTC Radar and its bigger brother, the Titan, will start shipping in Europe and Asia in October. On Sep. 21, Microsoft said its plans to start upgrading existing phones "in the next week or two," according to a blog post.

Nokia is expected to launch its first Windows Phone at the Nokia World conference on Oct. 26.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags consumer electronicsMicrosoftSamsung ElectronicssmartphonesOmnia W Mango

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?