iPhone 5 buyer gets ready to camp out

Rob Shoesmith planning to wait outside Covent Garden Apple Store for up to a month

We're pretty sure that we know when the iPhone 5 will be announced - Tuesday 4 October - and one man is already gearing himself up to get in the queue.

Rob Shoesmith, by day a marketing and PR executive for a smartphone app development firm, is prepared to camp out outside the Apple Store in Covent Garden, London, to be sure of getting himself an iPhone 5 on launch day.

Big deal, you might say. Well, here's what makes it interesting - Shoesmith is prepared to spend up to a month waiting outside the store for launch day and plans to get there on the day Apple officially announces the new handset.

The iPhone 5 Experiment: Macworld's interview with Rob Shoesmith

What's more, he can't spend any money. Everything he requires for the duration of his stay will have to be provided by others - shelter, food, outdoor clothing - as well as all the entertainment he needs to keep boredom at bay as he waits.

He's been busily preparing the ground already - metaphorically speaking, at least. Several companies have pledged to provide him with various products including toilet paper and contraptions that he can actually use for going to the toilet in, not to put too fine a point on it.

He'll shower at a nearby gym and several local restaurants have agreed to bring him food, but he's also appealing to members of the public to stop by for a chat - anyone who turns up with a bacon sandwich in hand will be especially welcome.

On his blog, The iPhone 5 Experiment, Shoesmith lists the companies that have pledged their products and services. Among the more interesting are the pledges of a personal assistant who'll be able to run errands for 16 hours of the time he'll be queuing, a mobile laundry service, a USB battery pack for keeping his iPhone and iPad charged, and a belly dancer to entertain him.

So what's the point? "The idea of the experiment is to provide some funny entertaining blog posts whilst I'm in line and to show how much influence Apple has over totally unrelated companies," Shoesmith told Macworld.

We'll be keeping tabs on Rob once his experiment starts, but in the meantime you can read the transcript of our interview with him.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesAppleiPhoneipodconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ben Camm-Jones

Macworld U.K.
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?