Facebook adds new 'subscribe' button: Watch out Twitter

The new feature will let Facebook users follow others' public posts without necessarily being approved friends

Facebook is extending the scope of its site into Twitter and Google+ territory by making it possible for Facebook members to subscribe to each other's public posts without necessarily having to be approved friends.

The option to let other Facebook members subscribe to one's public posts will go live across the site in the coming days, Facebook said on Wednesday.

This feature will apparently replicate Twitter's "follow" model and similar functionality available in Google+. This is a capability that famous users have been requesting for a while, because personal profiles have a maximum limit of 5,000 friends.

A way to get around this limitation on Facebook has been to set up a promotional Page, but for this type of user, that means managing two presences on the site.

Now, users will be able to let others subscribe to their public posts without having to add them as friends, a move that puts Facebook in much more direct competition with Twitter and adds a major new usage scenario for Facebook members.

This new Subscribe Button is the latest in a rapid-fire string of new features Facebook has added in the past month, which many industry observers believe have been prompted by the launch in limited beta of Google+ at the end of June.

This week, Facebook announced new features to simplify and automate the grouping of friends, and earlier made its privacy controls more prominent and easier to use, two improvements seen as reactions to the Google+ Circles feature.

Previously, Facebook also rolled out video chat, which it lacked when Google+ launched with its Hangouts video chat feature.

In addition to encroaching on Twitter's stomping ground, the new Facebook Subscribe Button also matches a similar functionality available in Google+ Circles.

The Subscribe Button will also let users filter out some status updates from their activity streams if they have become too "noisy" with posts that are of little interest.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicessocial networkingsocial mediainternetFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?