Kogan online store to sell Apple, Samsung, Canon and Nikon

Imported products will significantly undercut Kogan's Australian retail competitors

Online retailer Kogan is now selling products from major electronics brands alongside its house brand, in a move that will significantly undercut traditional Australian bricks-and-mortar retailers like JB Hi-Fi, Harvey Norman and Ted's Cameras, as well as behemoth manufacturer-retailer Apple.

A post on the Kogan store's blog details the new arrivals: products from major electronics brands (initially digital SLR cameras and tablets from Apple, Samsung, Canon and Nikon, although a more diverse range of products is expected in the future) would be sourced from 'higher up in the supply chain' and offered for sale in the Kogan online store. These products include the popular Apple iPad 2 and the Samsung Galaxy Tab 10.1 tablets.

Kogan's prices for these products are significantly cheaper than Australian recommended retail prices — for example, its price for the Nikon D3100 digital SLR is $489 — almost half the price of the $949 RRP charged in Harvey Norman's retail stores. According to Kogan, the same camera is $777 in cut-price retailer JB Hi-Fi. It is likely that Kogan is sourcing its products from international distributors and shipping them in under Australia's parallel importing laws, which allow most manufactured goods apart from cars to be sold in Australia no matter the distribution channel.

Another product offered in Kogan's online store is the Apple iPad 2. Apple keeps a tight leash upon pricing in various regions around the world, and sets different prices dependent on local factors like currency exchange rates and distribution costs. Kogan's parallel imported iPad 2 costs $659 (for a WiFi-only 64GB model) where Australian Apple Store pricing is $799 and JB Hi-Fi sells the tablet at $784. The same product is US$699 in the US online Apple Store. The controversial Samsung Galaxy Tab 10.1 is also on sale in Kogan's online store.

A draft report released by the Australian Government's Productivity Commission discusses Apple's international price disparity, and concludes that among other factors it is the long chain of distribution that chiefly influences local pricing: "A seemingly minor difference in manufacturer prices charged for goods at the beginning of a supply chain can also have significant flow-on effects and, compounding with higher costs throughout the supply chain, lead to large differences in the end retail price of a good for consumers." Apple did not respond to a request for comment by the time of publication.

Kogan would not disclose the source of these new products, simply stating that fewer parties were involved in the process of getting products from the manufacturer to the consumer: "To secure the prices we are able to sell these products for, we have cut out more middle men and gone higher up the supply chain. Beyond this, we don't discuss specific details of our supply chain. This is confidential information.”

A Kogan spokesperson told GoodGearGuide that despite the undisclosed distribution route that the products took, warranty concerns wouldn't be an issue. "At minimum, there is a 12 month Australian warranty for all products. Different products have different warranty arrangements. For instance, the Apple products have a world wide warranty - you can simply take them into your nearest Apple Store. For some other products, you just contact Kogan if there is a fault and they will replace it with a brand new unit."

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags retailAppleCanonsamsungkogannikonetail

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Essentials

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Bitdefender 2018

Roam freely in the digital world. Critically acclaimed performance and security at your fingertips.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?