Amazon redesigning site for tablets, report says

Online retailer focusing on mobile users with site overhaul, says Wall Street Journal

Online retailer Amazon.com is reportedly redesigning its Web site, which sells everything from books to electronics and handbags, with a focus on supporting tablet computer users.

According to a report in the Wall Street Journal, Amazon is eliminating some buttons and enlarging the search box to better meet the needs of mobile users.

The redesigned site is only available to a small group of Amazon users at this point, the report said.

Amazon.com did not respond to a request for comment on the redesign.

Industry analysts say the redesign makes sense on two fronts.

First, it will appeal to the burgeoning tablet market. In addition, they said, the move comes at about the same time Amazon is expected release a tablet of its own.

"It makes sense," said Ezra Gottheil, an analyst with Technology Business Research. "Mobile-friendly [interfaces] look more current. More shopping will be done from PCs than from tablets for quite a while, but it makes sense to go in this direction."

Zeus Kerravala, an analyst with Yankee Group, agreed that it makes sense for Amazon to enhance the site with mobile users in mind. "People want to use Amazon wherever they are whenever they want," he said.

Gottheil said a redesign would be a good tie-in with a new tablet offering, and added that support for other tablets like Apple's iPad is crucial.

"Amazon's mobile audience will be iPads primarily, even if the Amazon tablet is very successful," Gottheil said. "IPads have the installed base. But you want your new product to show off your online store in the best possible light."

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her e-mail address is sgaudin@computerworld.com.

Read more about mobile and wireless in Computerworld's Mobile and Wireless Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags hardware systemslaptopsnetbooksamazon.comYankee GroupMobile and WirelessApp Development

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Brand Post

Bitdefender 2018

With determination and drive, you achieve outstanding performance! Get Bitdefender Total Security 2018 Now!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?