Dot-XXX sTLD registrations begin Wednesday

Registration begins with a sunrise period for companies inside and outside of the adult industry

Registrar ICM Registry has announced that the dot-XXX sponsored top-level domain (sTLD) for the adult entertainment industry is open for registration.

The domain was approved by the board of the Internet Corporation for Assigned Names and Numbers (ICANN) in June last year, and then finalized in March.

The domain is made possible thanks to ICANN's rules for "sponsored" TLDs, through which domains have been created by interest groups. Other examples include dot-coop, for cooperative organizations, and dot-museum.

Registrations begin with a 50 day so-called Sunrise period, ending on Oct. 28, that gives businesses inside and outside of the adult industry an exclusive chance to register for dot-XXX or exclude their names from it, according to ICM. The Sunrise A period registers interest from the adult community, while the Sunrise B period, running concurrently, is open to companies outside the adult industry, it said.

After the close of Sunrise period, a "land rush" period will commence on Nov. 8 and will run for 17 days, where businesses from the adult entertainment industry will have premium access to remaining web addresses, following which general availability will ensue.

ICM Registry said that dot-XXX will be good for consumers of adult material, for adult entertainment providers and for those wishing to avoid adult content.

All dot-XXX sites will be scanned daily by McAfee for malware, and will also be tagged by Metacert's content-filtering service for easier identification.

The creation of the domain has been difficult. At the time of the ICANN board's approval, then-board member Rita Rodin Johnston questioned whether there was a real sponsored community.

Also, the board was not unanimously in favor of creating the dot-XXX domain: ICANN CEO Rod Beckstrom and then-board member Jean-Jacques Subrenat both abstained.

In a statement after the vote, Beckstrom explained his abstention, expressing doubts about the advice the board had been given on the project.

The domain has also met with opposition from the adult industry itself, which fears that the dot-XXX domain will lead to more censoring and increase the cost of doing business with no additional revenue. Also, it will do nothing to prevent children from accessing adult content, but instead make it easier for children to find it. Overall, the adult industry considers ICM's dot-XXX unwelcome, unwanted and unnecessary, according to letter written by Diane Duke, executive director at adult industry trade association Free Speech Coalition.

Most of the companiesthat have pre-registered dot-XXX domains are not related the adult industry, but are registering and paying to protect their trademarks.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags internetICM Registry

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?