Google beefs up sub-links in search results

These links to specific sections of a site are now more prominent and contain their own URLs

Google is increasing the prominence and quantity of what it calls "sitelinks," which are links to specific sections of a website that it shows for some query results.

Sitelinks often appear in broad queries that aren't specific enough for the Google search engine to determine where on a site the user should go.

Because Google has determined that sitelinks are popular and effective, it has now decided to display them using the same font size it uses for the main link to a website. Until now, sitelinks have appeared in a smaller font size.

In addition, Google will also display the URL for each sitelink and give each sitelink a one-line snippet description, neither of which sitelinks had before. Google has also increased the maximum amount of sitelinks it can show per query from eight to 12.

The changes aren't limited to the user interface. The relevance algorithms driving sitelinks have also been sharpened "by combining sitelink ranking with regular result ranking to yield a higher-quality list of links," the company said in a blog post on Tuesday.

The relevance improvements will reduce link duplication and yield a search results page that is "better organized," according to Google.

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Juan Carlos Perez

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